He plans to sell it
for medical use under a new government scheme starting on April 1 that will ban
home cultivation in favor of large commercial greenhouses.
Rifici's start-up
Tweed Inc. is one of only six companies so far to earn a license to grow from
Health Canada, and will be the first in the world to be publicly traded on a
stock exchange.
Security is airtight
-- as required by the new federal regulations. Staff must swipe identification
cards each time they enter and leave a room, and the facility in Smiths Falls
is under constant video surveillance.
"It's like
manufacturing inside a bank," Rifici told AFP during a tour of the
facility. "But otherwise, it's just like any other horticultural
operation."
Inside, workers
wearing laboratory coats and hair nets are constantly pruning the plants. Heat,
humidity, carbon dioxide, air flow, nutrients feeding and light (12 hours on,
12 hours off) are monitored and controlled by sophisticated software.
Hershey's used to
make chocolate here, but the factory closed six years ago, after five decades
in operation.
Tweed, with almost
Can$10 million (US$9 million) in "seed money," has moved in and plans
to distribute its marijuana across Canada for medical use.
When renovations are
completed, the Tweed factory will contain 30 grow rooms containing 1,300 plants
each, as well as a "mother room" for seedlings.
"It'll be bright
like the sun in here," said Rifici, pointing to bulbs being installed in
one grow room. Workers will need to wear sunglasses, long-sleeved shirts and
sunblock to enter, he said.
Paint on the walls is
still wet. In a corner, old two-story tanks that once contained sugar for
making chocolate candies are being repurposed to hold water for hydroponics.
The marijuana itself,
once it is cut and dried and packaged, will be stored in a secure vault
awaiting shipment by mail or courier to customers. The vault can hold up to
Can$150 million worth of cannabis.
The use of marijuana
for medicinal purposes was effectively legalized in Canada in 1999, and such
use has been expanded through a series of court challenges.
According to
government figures, more than 37,350 Canadians have prescriptions for medical
marijuana. The typical user is male, in his 40s, and smokes 10 grams per day.
Health Canada
originally tried supplying the drug, growing it in an abandoned mine shaft in
the far north, but it was widely panned as weak.
Thereafter nearly
30,000 home-based growing operations were allowed to crop up. But local
officials complained about a lack of monitoring, and police worried about an
increase in crime.
Under the new
regulatory regime, all of these small gardens will be replaced by fewer but
larger commercial operations. Health Canada is reviewing 450 applications for
the new commercial licenses.
"This is a brand
new industry created by government regulatory changes, and growth is expected
to be massive," said Rifici, citing government estimates that the number
of users will grow to 450,000 by 2024.
Customers have
already started placing orders for Tweed's 25 strains that will sell for Can$4
to Can$12 per gram.
Tweed initially
expects to harvest 50-100 kilograms (110-220 pounds) of marijuana every two
months. The company is licensed to grow and sell up to 15,000 kilograms per
year.
All six currently
licensed companies are focused on the domestic market, but some are open to
export opportunities. Canadian-Dutch joint venture Bedrocan is expected to
become the first to legally import marijuana into Canada.
Recreational use remains
prohibited under Canadian law.
But Rifici, who has
ties to Canada's opposition Liberals, said he is closely watching the
"political winds." Liberal leader Justin Trudeau has called for
decriminalization, but three other attempts to change the law have failed.
Rifici noted that the
new regulations have created a production and distribution system that could
also accommodate sales to recreational pot smokers, who are estimated to number
one million nationwide.
Tweed currently
employs 20 staff, but as it ramps up, it expects to add up to 200 jobs.
This doesn't quite
make up for the 600 jobs lost when Hershey's shut down the plant. But Tweed
plans to lease some of its 500,000 square feet (46,450 square meters) of
factory space to others to make up the difference.
Smiths Falls, a town
of 9,000 residents, has faced "significant economic challenges in the past
few years," said Mayor Dennis Staples.
If Tweed hadn't come
along, the plant would have been demolished and the town -- which has shed
1,700 jobs in recent times -- would have lost crucial industrial capacity, he
told AFP.
"We dodged a
bullet with Tweed's arrival," Staples said.
According to Rifici,
Tweed is fully funded for at least two years of operations, and is "hoping
for profitability sooner rather than later."
He said he was
self-conscious at first as he sought funding.
"I found myself
whispering 'marijuana' across tables at coffee shops to potential
investors," he said. When he gave the local police chief a tour of his
factory, he said "it just felt very strange."
Now, Rifici's biggest
challenge is lining up customers because medical marijuana is a controlled
substance and cannot be advertised in Canada.
Tweed has relied a
lot on media coverage. It is also planning a listing on the Canadian Venture Exchange
to boost its visibility and for easier access to capital, if needed, to grow
the business.
"We'll be the
first marijuana grower to be listed on a stock exchange," Rifici said.
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